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Pay per click

    Fuel your startup’s growth with high-impact PPC ads with Starup GrowW- We turn your ad budget into business momentum.


    • Good Ads and Social Media Ads Management
    • Landing Page Design & Optimization
    • Ongoing Campaign Monitoring & Optimization
    • Focus on ROI, Not just Clicks
    • Fast Setup with transparent Reporting

Payment after work completion.

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Pay per click

This proposal outlines a strategic Pay-Per-Click (PPC) advertising plan tailored to increase your online visibility, attract high-intent traffic, and convert leads into loyal customers. Through a data-driven and ROI-focused approach, we aim to build and manage highly effective PPC campaigns across search engines and social platforms, driving measurable business results.

Introduction - What is Pay Per Click?

PPC is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than earning them organically. The most common form of PPC is search engine advertising, like Google Ads.

Benefits of Pay Per Click (PPC) Advertising

Why PPC can be a powerful tool for your digital marketing strategy

1. Instant Results

Your ads can appear immediately after launching a campaign.

2. Highly Targeted

Reach specific audiences by location, language, device, time, and keywords.

3. Cost Control

You set your daily or monthly budget limits.

4. Measurable ROI

Easy to track clicks, conversions, and sales.

5. Brand Visibility

Even if users don’t click, your brand gains exposure.

6. A/B Testing

Test multiple ad copies and landing pages for performance.

Types of PPC Ads

Explore the various formats used in Pay Per Click advertising

1. Search Ads

Appear on search engines like Google or Bing.

2. Display Ads

Banner/image ads on websites within Google Display Network.

3. Shopping Ads

Show product images and prices directly in search results.

4. Video Ads

Typically run on YouTube before or during videos.

5. Remarketing Ads

Target users who’ve previously visited your site.

6. Social Media Ads

PPC ads on Facebook, Instagram, LinkedIn, Twitter, etc.

7. Local Service Ads

Ideal for local businesses (Google Local Services).

Goals of a PPC Campaign

Key objectives businesses aim to achieve through Pay Per Click advertising

1. Increase Website Traffic
2. Generate Leads
3. Drive Sales/E-commerce Conversions
4. Improve Brand Awareness
5. Promote App Downloads
6. Retarget Abandoned Visitors

Tools We Use

Essential platforms and software we use to run effective PPC campaigns

1. Google Ads

Most widely used for search, display, and video ads.

2. Microsoft Ads

For advertising on Bing and Yahoo.

3. Facebook Ads Manager

For Instagram and Facebook PPC campaigns.

4. SEMrush / Ahrefs

Keyword research and competitive PPC analysis.

5. SpyFu

Competitor PPC insights.

6. Google Keyword Planner

Helps find relevant keywords and CPC data.

7. Unbounce / Instapage

Tools to create optimized landing pages.

8. Google Analytics

Tracks user behavior and conversions from PPC traffic.

FAQs

It varies based on industry, keywords, and competition. CPC (Cost Per Click) can range from a few cents to over $50 in competitive sectors (like law or insurance).

You can see traffic and clicks immediately, but real optimization and ROI tracking may take 1–4 weeks.

A 2–5% CTR is considered average. Higher CTRs often indicate well-targeted, compelling ads.

PPC delivers fast results but stops when you stop paying. SEO takes longer but offers sustainable organic traffic. Ideally, use both together.

It's Google’s rating of the relevance and quality of your ads, keywords, and landing pages. A high score can lower your CPC and improve ad rankings.

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Disclaimer: We are a private consulting firm and are not affiliated with any government authority. Our team provides professional assistance to help businesses register with the Ministry of Corporate Affairs (MCA). All services are offered independently and transparently.